Sales & Marketing


Sales & Marketing are like Brussels sprouts. Everyone thinks they hate them until they try them...

For decades, maybe even centuries, people looked at Brussels sprouts and thought yuck

We get it. It's hard to get enthusiastic about a mushy over-cooked vegetable, but with a drizzle of balsamic vinegar and a few minutes on the grill that mini-cabbage wannabe becomes the rock star of appetizers and side dishes. 

The same is true for your sales and marketing activities.

If you hate the idea of marketing or going out and selling, it's time to rethink the way you're doing it. 

Check out the resources and tips below for help with creating a strategy and implementing a process to promote and sell your company's products and services without getting the icky-squishies



Community Partners

Outsource Your VP of Sales

charlene_decesare.jpg My mission is to make sure growing your business isn't painful...

With more than 25 years as a successful sales and business consultant, Charlene DeCesare, a senior partner with Sidehill Consulting, brings the art and science of sales to your business. 

DeCesare is a proven sales leader who has taken a startup from $0 to $10 million in 3 years and helped countless other businesses boost sales and improve company culture so business owners can focus on their efforts on running the business instead of sales funnels, closing ratios, and churn. 

  • Sales Strategy
  • Sales Process & Training
  • Sales Management

Using the powerful Sales Xceleration tools, DeCesare brings the resources and experience your business needs to reach new heights and take your business to the next level. 

If you're tired of struggling with stagnant or lukewarm sales contact Decesare for a FREE consultation. You might just be surprised how affordable and effective it is to outsource your sales leadership. 

Call for your FREE consultation today!



Lead Generation


Target Prospects the Very Moment they are Looking to Buy

Digital marketing specialist Daryl Eames from New England Web Strategies can help you maximize your budget while increasing the quality and volume of leads by targeting people who are in-market-now.

Prospects are literally raising their hands, telling us they are ready to purchase your product or service, today, by the phrases they use to search on Google, Bing, and Yahoo.

  • The right message
  • The right prospect
  • The right time

Imagine how your business would improve if your sales team was focused on having conversations with qualified prospects that are in-market-now rather than cold calling uninterested suspects.

Contact us for a free consultation to discuss how paid search marketing can benefit your business.


Schedule Your FREE Consultation

Tools & Resources

Sales and marketing are usually the most dreaded of all business tasks. Sometimes all it takes is a minor shift in perspective to have that aha moment. If you find yourself dragging your feet or struggling to get past the low hanging fruit, try some of the tips and tools below. 

Our Top ERP & CRM Picks

ERP vs. CRM - What they are and why you need them

At its core, a Customer Relationship Management (CRM) program is a sales tool designed to manage interactions with customers.  

  • Identify & Manage Leads
  • Automate Marketing (ie: emails & campaigns)
  • Log & manage customer contacts (email, phone calls, etc.)
  • Sales Support 
  • Loyalty Management

Anything related to direct customer or potential customer interaction can be automated and managed through the CRM.

On the other hand, Enterprise Resource Planning (ERP) software is more about managing company resources which includes customer relationship management. 

In addition to all the usual features found in a CRM, an ERP will also handle 

  • Accounts Receivable
  • Accounts Payable
  • Sales & Marketing
  • Purchasing
  • Human Resources
  • Vendor relationship management
  • Inventory Management
  • Product Management
  • Project Management
  • Planning & Production

While most of these products are designed for teams, you can see how having a platform that automates and manages many of the critical tasks involved with running a business are beneficial to one or two-person businesses too. 

Cost varies based on features and the number of people in your organization, but most of the better programs offer a free or budget-friendly bare-bones version that meets most people's needs. And if you haven't tried an ERP or CRM it is worth setting aside an hour or two to see what they can do for you. 

Nutshell CRM

Nutshell CRM bills itself as a fully customizable small business CRM that helps sales teams collaborate on deals.

It's an easy to use program that integrates smoothly with dozens of popular programs and comes highly recommended by sales expert Charlene DeCesare.

Unlike HubSpot which focuses on inbound marketing automation, Nutshell is designed to manage outbound sales. 

It's primary features are:

  1. Sales analytics and reporting
  2. Live customer support
  3. Email/calendar integrations
  4. Built for SMB sales teams
  5. Unlimited storage
  6. Free, live support
  7. Sales process customization

With two levels of budget-friendly pricing

  • Starter $19/month
  • Pro $35/month

Nutshell is an excellent choice for many small business owners. 

Pipedrive CRM

Pipedrive is a full-featured CRM designed to help you 

  • Manage Leads
  • Track Communications
  • Automate Tasks
  • Review Metrics

With four levels of pricing from $12.50 - $99 per month, this CRM is our top pick for business owners looking for an affordable customer relationship management system. 

All plans include:

  • GDPR Compliance
  • 24/7 Support
  • iOS & Android Apps
  • 150+ Apps & Integrations

Pipedrive also has a large selection of spreadsheets and email templates. sales scripts, sales tactics and more which makes it a great choice for businesses looking for a little guidance with sales management. 

Dolibarr ERP/CRM

Dolibarr is a free, self-hosted, opensource ERP program, but don't let the price tag fool you.

Dolibarr has all of the standard features you would expect in an ERP and a few more. 

  • CRM/Sales
  • HR Management
  • Product/Stock
  • Production
  • Marketing
  • Productivity
  • Accounting 
  • CMS/Website
  • Ecommerce

And it is all free. 

Unlike the other options that provide a hosted cloud solution for your CRM or ERP, Dolibarr is an open source program that you host on your own server.

We know this sounds a little daunting, but the fact is most web hosts allow multiple websites to be hosted on shared hosting accounts. And if your existing website is on a shared hosting account that includes CPanel, you probably have access to one-click installation of Dolibarr via Softaculous. 

Learn more about Dolibarr at 

Be sure the check out their  to see what Dolibarr can do for you. 

Sales Tips & Strategies

Sales Xceleraton Resource Library

Sales Xceleration is an incredible resource with many tips, tools, and templates for all aspects of your sales process. 

  • Books & Whitepapers
  • Case Studies
  • Infographics
  • Sales Tools
  • Videos

Their resource library is full of useful information that any business owner or sales professional needs to jump-start their sales.

If you're looking for a good source of information about sales planning, process, and strategy take a look at Sales Xceleration. 

Rain Group Resource Library

Rain Group is another international sales training company. Their website says it will "help your sellers lead masterful sales conversations, build their pipelines, increase win rates, negotiate the best agreements, and drive growth at strategic accounts." 

The Business Guild has not had firsthand experience with this organization, but there is a wealth of tips, tools, and data on their website that makes them a phenomenal resource for anyone looking to up their sales game. 


Our Sales Coach

Led by career sales expert Ken Cheo, Our Sales Coach works with business owners, sales managers, and salespeople to make sure they are not wasting time on the wrong things, going on bad appointments or giving away free consulting.

Using their Ideal Prospecting System, Ken and his team combine one-on-one and classroom training to focus on the foundation of the sales process by helping you define the right client and build a marketing plan so your team is starting with qualified prospects so you can produce "predictable and controllable results."

In addition to in-person and online training, Our Sales Coach has a variety of ebooks, forms, workshops, and resources to help you with your most pressing sales questions.

Be sure to check their website often as they have a new webinar every month.

Email Marketing Programs

While most people are familiar with companies like MailChimp, Constant Contact, and HubSpot, we've found that many of our clients have struggled with the features available on the free or budget plans. 

The good news is we have found two feature-rich options that meet or exceed most small business owners' needs without busting the budget.


Sendinblue is a fantastic entry-level email service for people who need to develop and manage a mailing list or send transactional emails.

Prices range from $0 to $66 per month. And though the cost of the paid levels is very reasonable, the free option includes an impressive list of features that will meet or exceed many small business owners' needs.

  • Unlimited Contacts
  • 300 emails per day
  • Customizable mobile-friendly email templates
  • Email & SMS marketing
  • A/B Testing
  • Customizable sign-up forms for your website
  • List Segmentation
  • Sales CRM (limited)
  • Transactional email & SMS 
  • Workflow editor
  • Page tracking
  • Real-time reporting 

If you're tired of paying for features you don't use or simply need an easy to use email service Sendinblue is well worth your attention. We've put multiple clients on this plan and have used it ourselves for two different campaigns. 


Moosend is an incredibly full-featured email marketing service for people with big needs and a limited budget. 

One of the major differences between Moosend and the other services we tested is their pricing. 

Pricing starts at $0 for users with 1,000 subscribers or less and goes up to $3,650 per month for users who have a million subscribers. Moosend offers a 20% discount for annual pricing and has a Pay as You Go option for power users who only have an occasional need to send an email campaign.

The Pay as You Go tier starts at 350,000 emails and goes up to 1,000,000 at a cost of $.001 per email. 

The thing we like the most about Moosend is that the free level has all the features offered by their competitors and gives you access to advanced features like reporting.

  • Sign up forms
  • List management & segmentation
  • Transactional Emails
  • Advanced email personalization
  • Mobile-friendly templates
  • Easy to use drag-and-drop editor for creating custom emails
  • Simple import & export contacts
  • Reports & data analytics
  • Integration with WordPress, CRMs, eCommerce platforms, and much more!

The number one feature we love about this platform is their data analytics.

Most providers limit advanced data to paid tiers, but Moosend will let you see who opened your emails, whether they clicked any links, how many times they opened your email, which emails bounced and why. And it's all free. 

In our testing, Moosend edged out Sendinblue as our top pick, but it was close.

Both companies have exceptional, easy-to-use products, but we liked that Moosend's entry-level pricing included the same features as the top-tiers. 

Bonus: If you're looking for a little extra, Moosend now has landing pages as a paid service. 

For as little as $10 per month, you can quickly build mobile-friendly landing pages for your business with their page templates or create custom layouts with their drag-and-drop editor.

  • Anti-bot Protection
  • Facebook & Google Pixel tracking
  • Custom javascript options
  • GDPR Compatible
  • Built-in Forms
  • Custom Fonts
  • Page Versioning
  • Countdown Timers
  • Add Video
  • Free SSL

That is almost all the features of Lead Pages at half the price. 


Things to ask when you're working with a Google professional

We're not going to lie. Google is confusing. 

It's intentional.

It doesn't matter if you're talking about SEO, ads, page rank, paid search or any of Google's other digital marketing products, they're all designed to keep users guessing.

The good news is we've curated some awesome content from local digital marketing consultant Brad Solomon from SC Digital to help you ask the right questions and find the right products to get your website and products in front of your target audience 

Google Tips & Tricks

When it comes to Google, we start with the local experts we know, Daryl Eames from New England Web Strategies and Brad Solomon from SC Digital.  

If you have a question that isn't addressed in their blogs, give them a call. You might just find that hiring a professional to handle your digital marketing is a lot cheaper than you think. 

Sales & Marketing Plans

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