Business Strategy & Planning


The devil is in the details and recognizing the details starts with a plan...

It doesn't matter if you're talking about product development, marketing, or finance, all business strategies require asking some variation of seven basic questions:

  • Who are you trying to reach?
  • What problem do you solve?
  • Where are your customers?
  • How are you going the reach them?
  • What is your timeline?
  • Why are you doing this? 
  • How much will it cost?

We've put together a list of online and in-person resources to help you find the people, tools, and templates to help you develop a business plan and create a business strategy.

Some resources may have a cost, but they're all budget-friendly -- and most are free.



National & Online Resources

US Small Business Administration (SBA)

The US Small Business Administration (SBA) was founded as part of the Small Business Act of 1953 to provide "aid, counsel, assistance, etc., to small business concerns" so they could compete with larger corporations.

The idea was that with a little help, regular people could live the American dream of starting and owning a business and today's SBA has evolved to include a vast network of people, programs, and resources to help you take your business from your initial concept to startup, growth and every step in between.

The SBA also contracts with local and regional partners to provide almost every type of service or training that a small business owner could need.

America's Small Business Development Center (SBDC)

America's Small Business Development Center (SBDC) are a network of regional and local business development centers throughout the United States and US territories that "provide no-cost business consulting and low-cost training to new and existing businesses."

The national organization connects business owners to local and regional SBDC programs and partners to provide services to business owners.

  • Business Consulting
  • Free & Paid Training 
  • Acces to Capital
  • Marketing 
  • Business Planning
  • Technology
  • International Trade
  • Regulatory Compliance
  • & Much More!

To locate the Small Business Development Center for your region, please visit


Local & Regional Resources

New Hampshire

Small Business Administation - NH

The NH District of the Small Business Administration (NHSBA) has online tools, articles, and links to partner resources. As the guarantors of SBA loans, the NHSBA is actively working to promote small business lending to women and minority-owned businesses in the Granite State.  

NH Small Business Development Center

NHSBDC has a wide range of programs designed to help you grow your business.

  • COVID-19 Assistance
  • Business Advising
  • Business Sustainability
  • Cybersecurity
  • Small Business Matchmaker
  • Pitch Clinic
  • Resiliency Academy

In addition to their many hands-on programs, NHSBDC offers a large variety of free online tools, classes and webinars so you can work at your own pace. 

Center for Women & Enterprise

Center for Women & Enterprise (CWE) is an official SBA partner for providing free and budget-friendly classes and workshops with locations in New Hampshire, Massachusetts, Rhode Island, and Vermont. In addition to live events, CWE also offers online learning and business mentoring.

Success Funnel Podcast


Join us and our industry experts tackle your questions about all things business.

  • Planning & Strategy
  • Sales & Marketing
  • Accounting & Finance

Our weekly podcast features industry insights, how-to's, and the latest trends to help your business build a solid foundation & grow.

Tools & Productivity

Weekly Planner


Keep Your Weekly Goals in Front of You With Our Weekly Planner 

Do you ever have weeks when it feels like you worked flat out, but haven't gotten any closer to reaching your goals?

The Business Guild has put together a simple, downloadable planner to help you prioritze tasks and organize your week.

  • Focus on your goals
  • Organize your schedule
  • Manage your to-do list

Just like our business planners, this weekly planner gives you a simple, easy to read snapshot to keep you on task.

download pdf >>

SWOT Analysis


Need a fast snapshot of a product or process? 

The SWOT matrix is an old school business tool for quickly reviewing a business product, idea, or status.

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

The standard matrix uses a basic 4-box grid with strengths and weaknesses on the top and opportunities and threats on the bottom. There are many versions of this classic tool online, but the basic bare-bones version is all you need to take a quick snapshot of anything from sales & marketing, to product development, customer service, or even your company's billing process.

download pdf >>

Business Model Canvas

Check out these one-page planning templates for almost every aspect of your business planning and strategy. 

We love this planning tool so much that we're constantly developing new canvases to help you with every aspect of your business from basic planning, sales, marketing, product development, and more!

© The Business Guild