It seems like whenever a business does an employee survey, one of the biggest complaints they get is that workers feel disengaged because they don't know what the company's goals are.
It makes sense, right?
How can anyone do their job if they have no idea what is expected of them?
They know they're responsible for answering the phone or checking for missing rivets, but it's hard to get excited and feel ownership of their responsibilities when they can't see how it fits into the big picture.
This isn't just a worker issue.
Have you ever drawn a blank or struggled to provide a clear answer when asked what your company does?
You, as the owner, can work for a while with a phantom idea of what you want to accomplish in your head, but it's not very efficient and you're going to stumble when you reach a crossroad.
If you want to succeed, you need to see the big picture. You have to have corporate goals.
Unlike sales or marketing goals that track to a specific metric, your business goals reflect your organization's overarching mission.
They are the big picture that provides the road map from where you are now to where you want to be tomorrow. They also lay the foundation for all of your other business goals.
All the components of your business build their goals to support your company's goals. Sales & marketing, production, and human resources all need to know what your corporate goals are so they can understand their department's role in achieving it.
Larger organizations are much better at setting corporate goals because they know their departments need to have that information to ensure everyone in the organization is working towards the same purpose.
This is an area where micro-businesses flounder.
You'd think it would be easier because a micro-business typically has fewer than ten employees, but it's not.
Large corporations have clear delineation between individual roles and responsibilities. The marketing manager would never be responsible for sourcing production materials, but in a micro-business the owner may do everything.
When one person, or a handful of people, take on multiple roles, the lines get blurred. People get laser focused on the task at hand and lose sight of why they're doing it. And that leads to wasting resources like time and money. Two things no small business can afford.
Good news: The Business Guild is here to help.
We know how easy it is to get caught up in doing the job and forget your mission, so we've created a simple one-page goal planner to get you back on track.
Our planner will walk you through all the elements of a SMART goal.
All it takes is answering eight easy questions to get a clear picture of what you want to do and how you're going to do it.
Think it can't be that easy?
Watch Episode 1 of The Success Funnel Podcast to see how quickly you can turn your dream into a goal.
#businessplanning #businesscanvas #goals #SMARTgoals #businessgoals #thebizguild #businessguild #businessplanningtools
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